This Mexican chain doesn’t want to be the ‘sexy’ new Chipotle — and that’s why it’s winning – Business Insider


Business Insider

This Mexican chain doesn't want to be the 'sexy' new Chipotle — and that's why it's winning
Business Insider
"While fast-casual is kind of the sexy, hot thing, it's only 6% to 7% of traffic out there," Del Taco CEO Paul Murphy told Business Insider. "So, philosophically, we want to be able to steal share from [fast-food] competition and borrow share from fast

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Written by joelwalden

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